Case Studies Essay Samples
[...] A Canadian steel producer, Dofasco Inc. has been especially successful, achieving noteworthy customer and employee satisfaction, while simultaneously seeing a significant increase in their profit margins. Let us take a closer look at the steps that Dofasco took on its way to balanced economic, social and environmental position. First of all, the company has installed a tracking system, which monitors the impact of its activities on the society and the environment. Such a system would be of benefit to any mid-size to large industrial producer, since it allows spotting drawbacks and taking appropriate action before minor shortcomings turn into a major disaster. [...]
[...] Starbucks has evolved into a great success due to their outstanding implementation of Integrated Brand and Marketing Communications.
One of the primary motivations why Starbucks moved towards IMC was the reduction in costs that it was possible to realize through this approach. The rise in some media costs, most notably television through 1990s, the proliferation of media opportunities and the splintering of audiences has led to a reappraisal of the communications strategies used by the company and a reformulation of their promotional and media mixes. By reducing their reliance on above-the-line media and by attempting to move towards the use of media-neutral mixes to deliver consistent messages that cut through the increasing clutter, Starbucks has moved, if unintentionally, towards some form of integrated marketing communication activity. [...]
[...] The major factors for such accomplishments are productivity and successful and efficient cost reduction, moving the operating income margins from 6% in 1993 to 14% in 2002. Such results are outstanding for corporations of the same size worldwide. The strong financial and production base, as well as the strategy chosen by the company's management suggest that the corporation's potential for growth is unmatched by UTC's peer companies. Although the corporation's total shareholder return in 2002 stood at minus 3%, UTC still was favorable to the Dow Jones Industrial, which was minus 15% and S&P 500, down at 22%.
The markets that company's units operate in demand continuous and fruitful research, in combination with implementing leading edge technologies. The company boasts unsurpassed reputation for fresh ideas, innovations and pioneer technology. UTC is a technology-oriented company with a long record of innovation in aviation, climate control, elevator design, aerospace and hydrogen fuel cells. The UTC's units share ideas and technologies, which encourages technological development throughout the corporation. Just like technological development, environment is among the corporation's priorities. UTC constantly reduces and controls its impact on the environment by introducing clean industrial processes and improving energy efficiency. [...]